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TikTok’s Alix Earle: Why Do Moms Over 30 Love Her?

  Alix Earle is the current darling of TikTok, with over 4 million followers who watch her makeup tutorials,  Get Ready with Me (GRWM) and college life-meets-mega influencer content. It’s not really a mystery she’s popular—she’s as gorgeous (in a Paris Hilton...